In Short

Duck & Dry is the brand behind the finest blow dries and updos in London. Our blow dry bars are known for their energy and buzz – as a go to place for great hair and a great time. We have 5 iconic locations including Chelsea, Oxford Circus, Mayfair and Spitalfields, featuring stylish interiors and a fun vibe. We recently introduced our sister brand Duck & File nail bar  in select stores. Having created beautiful hair for thousands of clients since our launch, our natural range of fuss-free haircare and styling essentials help you achieve a professional blow dry at home.

Full Story

It all began with Yulia Rorstrom, the vision and energy behind Duck & Dry. Passionate about beauty and entrepreneurship with a desire to create an exciting new brand, she left her career in finance and set out to create a modern styling destination. With the goal of professionally styled hair to become part of an everyday beauty regime. Uncompromising on quality yet affordable in a fun and vibrant environment.

In 2014 Yulia opened doors to the Duck & Dry's flagship store where you can enjoy a glass of prosecco, browse through a menu of on-trend blow drys and chic updos or get a trim by a skilfully trained stylist. Meticulous attention to detail, bright and beautiful interiors, feel-good vibes and a buzzy atmosphere, proved an instant success.

In 2019, Yulia launched sister brands Duck & File and Duck & Pluck in select stores. Following the experiential ethos of Duck & Dry, the brow and nail bars are part of London’s first social beauty spaces, where feathers can be styled, brows preened and nails perfected, all in one nest, amidst stylish interiors and a happening environment. 

With the brand following growing quickly and to meet the needs of the stylists and clients, Yulia developed a range of hair care and styling essentials for a professional blow dry. Dreamt up in London and crafted in Somerset, each product is carefully formulated fusing modern science with natural active ingredients. Delivering results while being kind to your hair, all products our exude signature scent of the wild English meadows for the ultimate Duck & Dry experience.

We are a young and innovative brand with big ambitions so join the flock!



Picture everything you expect from a hair salon. Then think again and make it more about you. Chic, fun and fast with a prosecco bar and a private events lounge, Duck & Dry is a world where the traditional rules of hairdressing do not apply.